Media and Social Networks: New Tools for an Old Problem

Psychologists have traditionally operated under the premise that in order to increase social support, they need to help clients mobilize their network of likely helpers which, until recently, consisted solely of close relatives, neighbors, co-workers, and community friends (e.g. congregants of one’s church). However, in our new media-driven world, there are countless new and exciting possibilities for social support. Today’s media techniques expand the likelihood that an individual will be less defensive and positively perceive and accept social support. Most importantly, it allows psychologists to formulate protocols that help clients access the support they need in a modality that fits their lifestyles and expectations.