Dr. Motta describes research from him and his colleagues on the causes of parental vaccine skepticism. He then explains how an understanding of the research on vaccine hesitancy can help inform effective health communication efforts to increase vaccine uptake. Dr. Motta also discusses the applicability of several strategies for encouraging vaccine promotion in clinical settings.
- Describe peer-reviewed research on the causes of parental vaccine decision-making.
- Explain how health communicators use research on the causes of vaccine hesitancy to inform effective vaccine promotion messaging.
- Discuss several evidence-based strategies for encouraging vaccine promotion in clinical settings, and how to use each one appropriately in conversations with parents who decide to forgo vaccinating their children.